University Partnerships - A must for all sporting organisations

A key feature of all sporting organisations should be a partnership with a local University. Universities provide an wealth of untapped resources to support core business activities - providing a low cost model for those sports with smaller budgets.

The diagram below highlights just a few opportunities that can be accessed through a basic partnership. One of the most appealing aspects (for both parties) is that these arrangements often represent an "exchange of benefits" rather than the traditional 'commercial' deal.